Nowadays it is of utmost importance for companies to be innovative due to the high competition, meaning keeping updated with technology developments and being aware of emerging new technology. A systematic approach is vital and the strategy below is efficient and it doesn’t cost anything as it is based on resources that you already have access to.
An effective technology awareness strategy could be grouped into four steps:
1. Determination of companies needs.
2. Resources Assessment
3. Resources Ranking in order of usefulness to the company.
4. Time allowance for resources use
Nevertheless as I’m working as a music producer in the music industry I need to make sure that I keep up with technology movements to stay ahead of competitors. For example, I’m always on the search of new emerging websites focused on audio file sharing and audio file hosting. In case a website passes my test, I will sign up and use it for a couple of weeks to see how it goes. It is essential that you’re an early user of a website which is successful at a later time as you gain first mover advantage such as general know-how and understanding of it the site. Another advantage you get by being early is that the longer you use a site, the more credit get as your statistics accumulated become better over time. You have the chance to create strong branding first.
Yesterday, I found a new website called Chirbit (http://www.chirbit.com/) concentrated on audio file sharing such as MP3s and voice notes, for example an apology. The design is looking very professional and the usability and navigation is very close to Twitter. I believe that this website will be very successful in the near future, but it depends on other users and their marketing capabilities. Chirbit is a niche website and offers a wide range of benefits for digital marketing. I signed up and uploaded an mp3 file of a song I produced for Dub Fx. I will review the website for a couple of weeks and will give you an update on how it goes. If the website sounds interesting to you, why not have a look and follow me?